At Parole Italy, we've been committed to a different, responsible, and soulful fashion model for over 30 years: on-demand fashion . This system, which is revolutionizing the industry, consists of designing and producing garments only when you order them, avoiding overproduction and reducing the environmental impact. Want to know how it works and why it's the best option for your wardrobe and the planet? Keep reading.
What is on-demand fashion?
On-demand fashion is a model that involves manufacturing garments only when the customer places an order. Unlike traditional fashion, where large quantities of stock are produced and then left unsold, on-demand fashion eliminates waste and optimizes resources. This means fewer accumulated garments, less environmental impact, and a more personalized and exclusive approach.
On-demand fashion vs slow fashion and fast fashion
You've probably heard of slow fashion and fast fashion. Fast fashion involves mass production, with very short cycles and a high environmental impact. Slow fashion focuses on long-lasting, handcrafted garments, but it's usually slower and more expensive. On-demand fashion, like the one we practice at Parole Italy, is a perfect balance: we produce carefully designed collections, and we make them available only when you need them. This allows us to offer you exclusive, high-quality garments with a lower environmental impact.
The process at Parole Italy
At Parole Italy, we design our collections with exclusivity and sustainability in mind. Each season, we create unique pieces and make them available for you to choose from. When you place your order, the garment is produced on demand, ensuring that each piece is unique and crafted with attention to detail. This way, we avoid surpluses and contribute to a more conscious and transparent fashion.
Benefits for you as a customer
By choosing on-demand fashion, you're not only investing in beautiful, well-made garments, but you're also participating in a sustainable model. You're getting exclusive garments with a lower environmental impact and built to last. This system also allows us to maintain close communication with you, listening to your needs and continually improving our catalog.
Parole Italy's sustainable commitment
With over 30 years of experience, at Parole Italy we have always been committed to responsible fashion. On-demand fashion is the ultimate expression of this commitment: designing with you and the planet in mind, avoiding waste and promoting conscious and elegant consumption.
On-demand fashion isn't just a trend; it's a necessary revolution to protect our environment without sacrificing style and personality. At Parole Italy, we invite you to be part of this change by choosing clothes that tell stories, made just for you.